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Tru Vu Entertainment

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Tru Vu Entertainment was an entertainment company that streamed live programs via their website. All of the programming on the site was audience interactive. Each show was hosted by a person called a Cyber Jockey (CJ). Viewers would watch the CJs and communicate instantaneously with them via typed comments flashed on a monitor in a studio.[1]

History

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IM2K

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Tru Vu Entertainment initially began business in Nashville, Tennessee during October 1998 as IM2K (Internet Music 2000). The IM2K website was used as a beta test, and ran live for three weeks tallying more than 300,000 visits [2] amongst viewers before the website was taken down and the studio was deconstructed.

RAVE2000

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The company relocated to Hudson, Florida and returned in October 2000 as RAVE2000 (Radio Audio Visual Entertainment). Starting with more than 200 CJs [3] RAVE2000 debuted, as a live music channel that played all genres. After one year, around the same time as the end of the Dot-com bubble, the website was once again put to an end.

Tru Vu Entertainment

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In July 2010 the company relocated to McKeesport, Pennsylvania. Having been named Tru Vu Entertainment, the company opened its doors at the former Immel's department store.[4]

References

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  1. ^ James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-16-2010
  2. ^ James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-16-2010
  3. ^ James Thorner, "St. Petersburg Times", 10-9-2000, "(http://www.sptimes.com/News/100900/news_pf/Hernando/Entrepreneur_hopes_hi.shtml)", 12-17-2010
  4. ^ Jennifer R. Vertullo, "McKeesport Daily News", 7-23-2010, "(http://www.pittsburghlive.com/x/dailynewsmckeesport/s_691691.html)", 12-16-2010
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